New: Alpha3 Collection

Rugged, durable, and ready for action
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Smooth Rubber

Sleek and Streamlined Profile
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Horween Full Grain Leather - Made in the USA

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Apple Watch

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Free shipping on US orders of $50+. Orders placed before 12pm PST ship the same day.

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Our guarantee protects against any manufacturing defect for the life of your watch band.

Easy Returns

Free returns easily processed via our online portal.

Best Selling Collections

Original BluShark
Original Collection
AlphaShark
AlphaShark
AlphaPremier
AlphaPremier
New FKM Rubber Straps
FKM Rubber Straps
Apple Watch Bands
Apple Watch Bands
Leather Watch Bands
Leather Watch Bands

Our Favorites

BluShark AlphaPremier AlphaPremier - Bond
AlphaPremier - Bond
$36.00
BluShark Leather - Tapered Black Walnut
Leather - Tapered Black Walnut
$36.00
BluShark AlphaPremier AlphaPremier - Bond 2021
AlphaPremier - Bond 2021
$36.00
BluShark Original Ryder Cup Watch Strap
Original - Ryder Cup
$20.00
BluShark Kwik Change Alpha2 Kwik Change - Bond 2021
Alpha2 Kwik Change - Bond 2021
$32.00
Sale
BluShark AlphaPremier AlphaPremier - Rayburn
AlphaPremier - Rayburn
$36.00 $25.00 Save $11.00
BluShark Original English Holly Watch Strap
Original - English Holly
$20.00
BluShark Original Blu Steel Watch Strap
Original - Blu Steel
$20.00
BluShark Waffle Rubber - Grenade Green
Waffle Rubber - Grenade Green
$36.00
Sale
BluShark Leather Kwik Change - Prussian Blue Tapered Watch Band
Leather Kwik Change - Prussian Blue Tapered
$48.00 $24.00 Save $24.00
BluShark Apple Apple Watch Band - MultiLoop - Orange
Apple Watch Band - MultiLoop - Orange
$32.00
BluShark AlphaShark AlphaShark - Bond 2021 Watch Strap
AlphaShark - Bond 2021
$32.00
Now Available

FKM Rubber Straps

- Leather and Canvas with Rubber
- New Ridge Rubber design
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As seen on

Resources

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Understanding the Differences Between Zulu and NATO Watch Straps
Understanding the Differences Between Zulu and NATO Watch Straps
The Evolution of 3-Ring Straps: A Deep Dive into Their History and Significance
The Evolution of 3-Ring Straps: A Deep Dive into Their History and Significance
Preserve Your BluShark Watch Straps: A Maintenance & Care Guide
Preserve Your BluShark Watch Straps: A Maintenance & Care Guide
Find the Ideal Watch Strap Size & Length for Your Wrist: A Guide by BluShark
Find the Ideal Watch Strap Size & Length for Your Wrist: A Guide by BluShark
Revamp Your Watch Collection: How to Mix and Match Straps for Any Occasion
Revamp Your Watch Collection: How to Mix and Match Straps for Any Occasion
The Ultimate Watch Strap Care Guide: Tips for Cleaning and Maintenance
The Ultimate Watch Strap Care Guide: Tips for Cleaning and Maintenance