Blushark is really the only Nato strap you should be installing on your watch. Theyre pretty much the only brand I use on my Seikomods. Yes they are that good.
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Premium Materials, Built to Last
• Ultra-durable, heavy duty seatbelt weave nylon
• Secure hold with reinforced stitching & stainless steel hardware
• Breathable, lightweight, and quick-drying for all-day comfort
Finding the perfect strap or accessory for your watch can greatly enhance comfort and style. Our sizing guides help you measure your watch accurately, ensuring the best fit. Whether you have a traditional watch or an Apple Watch, we provide step-by-step instructions to determine the ideal strap size and watch lug width. With these guides, you can confidently choose the perfect straps and accessories to enhance your watch.
1) Open Our Sizing Guide Here. Download Here
2) Print File. In print options dialogue box, uncheck any “shrink oversized pages to fit” or “fit to page” boxes. *IMPORTANT!*
3) After printing, test the accuracy by measuring the “one inch” test strip with a standard ruler.
4) Cut off the inch ruler from the side and wrap around your wrist to determine your wrist size.
5) Hold your watch with the lugs framing the blocks below to determine your lug width. There should be no gap or overlap.
To determine your lug width, print the BluShark Watch Sizing Guide in step-1 and place your watch on the measuring blocks located on the bottom of the guide.
1) Open Our Apple Watch Sizing Guide Here. Download Here
2) Print File. In print options dialogue box, uncheck any “shrink oversized pages to fit” or “fit to page” boxes. *IMPORTANT!*

3) Cut out the tool. Position the wider end where you would wear a watch. For a more accurate measurement, you can use a piece of tape to hold the wider end in place.

4) Wrap the tool around your wrist, keeping it in place. Make sure the tool feels snug and doesn’t slide up or down.

5) Note the inch number the arrows point to – that’s your band size.

6) If the arrows land between two measurements, choose the smaller of the two numbers closest to the line.
To determine which size adapter you need, use the following guide:
If your Apple Watch is 42mm, 44mm, or 45mm, you’ll need an adapter that measures 22mm.
If your Apple Watch is 38mm or 40mm, you’ll need an adapter that measures 20mm.
If you have a 41mm Apple Watch, choose the 20mm adapter.
Unsure of your case size? You can usually find it on the back of your Apple Watch, near the sensor. Or, open the Apple Watch app on your iPhone, go to "My Watch" at the bottom, then tap General > About.
Not sure of your wrist size? Check our wrist size guide!
| Watch Model | Case Size | Order This Strap Size |
|---|---|---|
| Apple Watch (1st Gen) | 38mm | Small Strap |
| Apple Watch (1st Gen) | 42mm | Large Strap |
| Apple Watch Series 1 | 38mm | Small Strap |
| Apple Watch Series 1 | 42mm | Large Strap |
| Apple Watch Series 2 | 38mm | Small Strap |
| Apple Watch Series 2 | 42mm | Large Strap |
| Apple Watch Series 3 | 38mm | Small Strap |
| Apple Watch Series 3 | 42mm | Large Strap |
| Apple Watch Series 4 | 40mm | Small Strap |
| Apple Watch Series 4 | 44mm | Large Strap |
| Apple Watch Series 5 | 40mm | Small Strap |
| Apple Watch Series 5 | 44mm | Large Strap |
| Apple Watch Series 6 | 40mm | Small Strap |
| Apple Watch Series 6 | 44mm | Large Strap |
| Apple Watch SE (1st Gen) | 40mm | Small Strap |
| Apple Watch SE (1st Gen) | 44mm | Large Strap |
| Apple Watch Series 7 | 41mm | Small Strap |
| Apple Watch Series 7 | 45mm | Large Strap |
| Apple Watch Series 8 | 41mm | Small Strap |
| Apple Watch Series 8 | 45mm | Large Strap |
| Apple Watch SE (2nd Gen) | 40mm | Small Strap |
| Apple Watch SE (2nd Gen) | 44mm | Large Strap |
| Apple Watch Series 9 | 41mm | Small Strap |
| Apple Watch Series 9 | 45mm | Large Strap |
| Apple Watch Series 10 | 42mm | Small Strap |
| Apple Watch Series 10 | 46mm | Large Strap |
| Apple Watch Ultra | 49mm | Ultra Strap |
| Apple Watch Ultra 2 | 49mm | Ultra Strap |
Our luxury nylon watch strap, AlphaShark, in a solid medium gray. Crafted from high tensile strength nylon webbing with deluxe hardware, including a premium stainless steel buckle and flat stainless steel keepers. The nylon is weaved to provide a softer feel with a higher sheen than standard nylon straps. Superior to standard nylon straps, the AlphaShark, is comparable to far more expensive offerings.
Overall rating: 4.7 / 5 from 2226 reviews.
Blushark is really the only Nato strap you should be installing on your watch. Theyre pretty much the only brand I use on my Seikomods. Yes they are that good.
Brandon J. 5/5 Verified
I'm using this on an old square resin G-Shock with 22mm adapters. The strap is sturdy enough to support the rather light weight of the watch head. It's also pliable enough to feel great on the wrist.
Ben W. 5/5 Verified
I tried the AlphaPremier, AlphaShark, and Orca. The AlphaShark I like, but not as much as the Premier. It is a bit bulky, which may be good in a lot of situations, but not great for long sleeves or if you don't want the band taking too much real estate.
Shawn S. 4/5 Verified
.
Mary T. 5/5 Verified
.
Mary T. 5/5 Verified
Good quality strap, however it's quite on the thick side, so I had to cut the mid tongue. After the cut, the strap got very comfortable.
Moshe R. 5/5 Verified
Another AWESOME Blushark strap! I love this higher shine material. This Emerald Boa must have been made with the Alpinist in mind because it is a perfect match. I will say, the double pass seems a bit more bulky than other nato’s I have, but the quality is amazing on these. Highly recommend!!
Austin B. 4/5 Verified
Great watch straps have bought from Blu Shark twice and about to order 3 more!
John R. 5/5 Verified
Fast shipping. Great watch strap!
Michael C. 5/5 Verified
.
Mary C. 5/5 Verified
Fits perfectly, loved the band, comfortable and love the color
Mary C. 5/5 Verified
Very nice strap, the color goes perfectly with my watch.
Robert M. 5/5 Verified
Perfect match for this watch. Winning combination
Bryan R. 5/5
Best NATO and rubber straps at the best prices. I’ve ordered over a dozen of each and they provide the best value - without question. I keep coming back to Blushark.
David H. 5/5 Verified
One of 3 I switch around on the Duro … Blue Shark Straps set the tone for the day 😉
Daniel S. 5/5 Verified
Fits great!
Jeffrey M. 5/5 Verified
The AlphaShark line defines premium quality. Excellent color, tone, and texture!
Anyi W. 5/5 Verified
fits better than my factory one!
Oscar Y. 5/5 Verified
Another great stap!
Dan R. 5/5 Verified
It pairs PERFECTLY with my Seiko 5. Excellent quality, style, and service.
Robert R. 5/5 Verified
This strap is awesome. Love the materials and colors.
Jonathan M. 5/5 Verified
Very happy with this. I was worried the traditional double pass NATO would make my watch stick out too far, but it’s barely noticeable and feels more solid than the single. I like the single pass too - just a little different feel.
Arif P. 5/5 Verified
Well done.👍🏽
Christopher R. 5/5 Verified
Great strap wish it was a bit longer
A K. 5/5 Verified
Fantastic as always. Thank you
Christopher R. 5/5 Verified
Perfect as always
James P. 5/5 Verified
To say that I’m happy would be an understatement. This is the best nato I have ever owned & it pairs surprisingly well with my Omega 2264. My only gripe is that I wish that it was a little longer, for I have 7.5 inch wrists & I don’t always do well with shorter natos. FYI to those that buy from the AlphaShark line, it’s a bit on the stiff side but for me that’s to be expected & clearly needs some breaking in. Other than that, I cannot recommend the AlphaShark line enough! Don’t wait! 😎
Mark H. 5/5
Team BluShark!! Everything you make is awesome!! Thank you once again for another perfectly made pass-through. Exceptional quality, comfort, and appearance!! All my best and Cheers, Walter D.
Walter D. 5/5 Verified
excellent strap. Very comfortable and easy to install. The black hardware really compliments the strap/watch.
Jose A. 5/5 Verified
Great looking and high quality ! Purchased 2 identical bands, one in 20mm another in 20mm. Really adds a great looking option to both watches !
Bill A. 5/5 Verified
The Killer Bee on my Spinnaker Hull Chronograph in fumé black with yellow indices and hands. So dang seckseeee!
Robert F. 5/5
Strap is exactly how I wanted it
Mihail S. 5/5 Verified
Comfortable, rugged, well sized, well priced. Anything in the AlphaShark series is a must have if mostly use one or two straps with 1 or 2 watches. In facy any of the straps I've had from Blushark including ones I gave to my friend have lastted and stood the test of time! I love them!
Tyler B. 5/5 Verified
Perfect, exactly as described and pictured.
Bob M. 5/5 Verified
Everything is exactly as advertised or better, with fast and secure shipping
Bob M. 5/5 Verified
Perfect much!!! Thank you all so much🙏🏼🥁
Boaz E. 5/5 Verified
Goes great with my pepsi themed watches!
Mark H. 5/5 Verified
Beautiful, high quality strap.
Jim G. 5/5 Verified
Love these straps
Jerry P. 5/5 Verified
Love the straps!
Jerry P. 5/5 Verified
Overall rating: 4.7 / 5 from 2226 reviews.
Blushark is really the only Nato strap you should be installing on your watch. Theyre pretty much the only brand I use on my Seikomods. Yes they are that good.
Brandon J. 5/5 Verified
I'm using this on an old square resin G-Shock with 22mm adapters. The strap is sturdy enough to support the rather light weight of the watch head. It's also pliable enough to feel great on the wrist.
Ben W. 5/5 Verified
I tried the AlphaPremier, AlphaShark, and Orca. The AlphaShark I like, but not as much as the Premier. It is a bit bulky, which may be good in a lot of situations, but not great for long sleeves or if you don't want the band taking too much real estate.
Shawn S. 4/5 Verified
.
Mary T. 5/5 Verified
.
Mary T. 5/5 Verified
Good quality strap, however it's quite on the thick side, so I had to cut the mid tongue. After the cut, the strap got very comfortable.
Moshe R. 5/5 Verified
Another AWESOME Blushark strap! I love this higher shine material. This Emerald Boa must have been made with the Alpinist in mind because it is a perfect match. I will say, the double pass seems a bit more bulky than other nato’s I have, but the quality is amazing on these. Highly recommend!!
Austin B. 4/5 Verified
Great watch straps have bought from Blu Shark twice and about to order 3 more!
John R. 5/5 Verified
Fast shipping. Great watch strap!
Michael C. 5/5 Verified
.
Mary C. 5/5 Verified
Fits perfectly, loved the band, comfortable and love the color
Mary C. 5/5 Verified
Very nice strap, the color goes perfectly with my watch.
Robert M. 5/5 Verified
Perfect match for this watch. Winning combination
Bryan R. 5/5
Best NATO and rubber straps at the best prices. I’ve ordered over a dozen of each and they provide the best value - without question. I keep coming back to Blushark.
David H. 5/5 Verified
One of 3 I switch around on the Duro … Blue Shark Straps set the tone for the day 😉
Daniel S. 5/5 Verified
Fits great!
Jeffrey M. 5/5 Verified
The AlphaShark line defines premium quality. Excellent color, tone, and texture!
Anyi W. 5/5 Verified
fits better than my factory one!
Oscar Y. 5/5 Verified
Another great stap!
Dan R. 5/5 Verified
It pairs PERFECTLY with my Seiko 5. Excellent quality, style, and service.
Robert R. 5/5 Verified
This strap is awesome. Love the materials and colors.
Jonathan M. 5/5 Verified
Very happy with this. I was worried the traditional double pass NATO would make my watch stick out too far, but it’s barely noticeable and feels more solid than the single. I like the single pass too - just a little different feel.
Arif P. 5/5 Verified
Well done.👍🏽
Christopher R. 5/5 Verified
Great strap wish it was a bit longer
A K. 5/5 Verified
Fantastic as always. Thank you
Christopher R. 5/5 Verified
Perfect as always
James P. 5/5 Verified
To say that I’m happy would be an understatement. This is the best nato I have ever owned & it pairs surprisingly well with my Omega 2264. My only gripe is that I wish that it was a little longer, for I have 7.5 inch wrists & I don’t always do well with shorter natos. FYI to those that buy from the AlphaShark line, it’s a bit on the stiff side but for me that’s to be expected & clearly needs some breaking in. Other than that, I cannot recommend the AlphaShark line enough! Don’t wait! 😎
Mark H. 5/5
Team BluShark!! Everything you make is awesome!! Thank you once again for another perfectly made pass-through. Exceptional quality, comfort, and appearance!! All my best and Cheers, Walter D.
Walter D. 5/5 Verified
excellent strap. Very comfortable and easy to install. The black hardware really compliments the strap/watch.
Jose A. 5/5 Verified
Great looking and high quality ! Purchased 2 identical bands, one in 20mm another in 20mm. Really adds a great looking option to both watches !
Bill A. 5/5 Verified
The Killer Bee on my Spinnaker Hull Chronograph in fumé black with yellow indices and hands. So dang seckseeee!
Robert F. 5/5
Strap is exactly how I wanted it
Mihail S. 5/5 Verified
Comfortable, rugged, well sized, well priced. Anything in the AlphaShark series is a must have if mostly use one or two straps with 1 or 2 watches. In facy any of the straps I've had from Blushark including ones I gave to my friend have lastted and stood the test of time! I love them!
Tyler B. 5/5 Verified
Perfect, exactly as described and pictured.
Bob M. 5/5 Verified
Everything is exactly as advertised or better, with fast and secure shipping
Bob M. 5/5 Verified
Perfect much!!! Thank you all so much🙏🏼🥁
Boaz E. 5/5 Verified
Goes great with my pepsi themed watches!
Mark H. 5/5 Verified
Beautiful, high quality strap.
Jim G. 5/5 Verified
Love these straps
Jerry P. 5/5 Verified
Love the straps!
Jerry P. 5/5 Verified