A premium brand of traditional watch straps and Apple watch bands

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Free shipping on US orders of $25+ and int'l orders of $50+. Orders placed before 2pm EST ship the same day.

Lifetime Guarantee

Our guarantee protects against any manufacturing defect for the life of your watch band.

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Free returns easily processed via our online portal.

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Best Selling Collections

Original Collection

AlphaShark

AlphaPremier

SharkFin Watch Straps

Our Favorites

AlphaPremier - Bond Watch Strap

$36.00

AlphaShark - Bond Watch Strap

$32.00

AlphaShark - Admiralty Grey Watch Strap

$32.00

SharkFin - Titanium Silver Watch Strap

$32.00

AlphaShark - Cardinal Watch Strap

$32.00

AlphaPremier - Samuel Adams Watch Strap

$36.00

AlphaPremier - Pepsi Perfect Watch Strap

$36.00

Tropical Style Rubber Watch Strap - Orange

$34.00

Blu Steel Watch Strap

$18.00

Leather Kwik Change - Walnut Brown Two Stitch Watch Band

$42.00

Leather Kwik Change - Ostrich Leather Watch Band

$78.00

AlphaShark - Bond Reverso Watch Strap

$32.00

Customer Reviews

★★★★★
Bought the Army Green for my Seiko SNK. [The BluShark strap] is much better than the Seiko strap. The high quality of the strap makes the watch look more expensive.
James M.
Original Collection

★★★★★
The strap is very thick and feels secure. The fabric has a nice glossy shine, and together with the shark fin design makes it stand out from other fabric straps.
Aik C.
SharkFin Collection

★★★★★
I can safely say that I've never owned a strap that felt better in hand. It just oozes quality and refinement. The colors are vibrant and it's silky smooth to the touch. I put it on a cheap Vostok Komandirskie and it classed it up so much. Definitely, worth the price if you want the best.
Matthew D.
AlphaPremier Collection

★★★★★
The Alpha2 Kwik Change strap takes me no time to swap straps. This means I can carry Alpha2 straps with me without a strap charging tool for a fast change. The strap is a luxury nylon strap with a smooth "seat belt" weave and premium stainless steel hardware. So comfortable, so happy with them.
Peter C.
Alpha2 Kwik Change Collection

★★★★★
This strap is absolutely wonderful. Beautiful construction and very soft on the skin. It is thicker than most nato straps, but also a much higher quality. I will definitely be purchasing more.
Edward S.
AlphaShark Collection

★★★★★
Love this watch strap! I bought it to wear with my Seamaster, but it pairs really well with all my watches. Very premium feel. Luxurious and soft but strong and sturdy at the same time. Also has a floating keeper so tucking the extra length is easy.
David H.
AlphaPremier Collection

★★★★★
Slim, sleek, deep sea black ensures The SharkFin and Zellos full lume 40 mm Swordfish play well together! Comfortable, stable, lightweight and about as perfect visually as one could hope for. A grand alternative to the lovely clasp style bracelet fitted OE by Zellos.
Wayne S.
SharkFin Collection

★★★★★
The heavy this orca is great for heavier watches which are not flush and sometime tip or pull. The orca band helps to keep the watch fixed and helps reduce irritation to the wrist caused by excessive watch movement on the wrist.
Ralph S.
Orca Collection

★★★★★
I WILL be a repeat customer. You can't get better quality than these straps, especially for the money. I originally bought some off Amazon that were cheaper but they really weren't that great and the adjustment holes started widening within a week. Seriously, just buy good quality once and you won't regret it. Thank You BluShark and YouTube.
Damian B.
Original Collection