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Every year on June 19th, watch lovers, collectors, and enthusiasts celebrate National Watch Day—a day dedicated to honoring the design, history, and personal significance of timepieces. While the spotlight often lands on the intricate mechanics or iconic dials of watches, one essential element is often overlooked: the watch strap.

We’ve put together a curated list of our Top 20 Favorite Watch Straps, blending style, comfort, and durability. This special collection—fittingly titled “Strapped with Luck”—drops just in time for Friday the 13th, flipping the script on bad luck with straps that win every time.

Some straps look great but can’t handle much. Others are built tough but aren’t exactly easy on the eyes. The Sailcloth Two-Piece Strap hit that perfect middle ground—a strap with a refined polished look, feels great, and can stand up to whatever your day throws at it.

Whether you're heading out for a run, catching some sun by the water, just keeping it casual, or headed to a more formal event, this strap is built to keep up without ever getting in the way.

Thinking about going blue? A solid blue strap is one of those small changes that can make a big difference. Maybe you're into a clean navy look for everyday wear, a rich royal blue that gives your diver some extra pop, or something darker and more laid-back like midnight blue. No matter your style, there’s a shade of blue that can bring new life to your watch.

Thinking about upgrading to the Apple Watch Series 10 ? You're not alone—and if you’re like most users, your next question is probably: Will my old watch bands still fit? The answer isn’t as simple as it used to be. Here’s a complete breakdown of what’s changed, what it means for your existing straps, and how to find the perfect new band for your Series 10.

Explore green watch straps from BluShark Straps – army, olive, moss, and more. Find the perfect pass-through or two-piece strap to match your timepiece and style.

A tough watch deserves a strap that can keep up. That’s where the AlphaShark comes in. Crafted from heavy-duty seatbelt weaved nylon, this strap is built to handle whatever adventure comes your way. Its 1.4mm thickness offers unmatched durability without sacrificing comfort. Whether you're trekking through the outdoors, diving into the unknown, or simply your daily wearer, the AlphaShark is designed to stay secure and stylish every step of the way.

Leather watch bands are a timeless choice that bring sophistication, durability, and versatility to your Apple Watch. Whether you own the latest Apple Watch Series 10, ULTRA 2, or any previous model, a quality leather strap can elevate your style while maintaining comfort.

Ensure the perfect fit for your Apple Watch Series 10. Both 42mm and 46mm models require small bands. Explore BluShark’s premium styles in rubber, leather, and more.

When it comes to watch straps, we know there’s a sea of options out there. Plenty of companies offer just about every strap they can get their hands on, adding hundreds of listings without much thought about quality, durability, or how the strap will actually feel on your wrist. That’s not how we do things at BluShark.

Upgrade your watch’s style by swapping out the buckle. Explore BluShark’s premium buckles in various sizes and finishes, plus a simple step-by-step guide.

Find the best Apple Watch bands for Ultra 2 & Series 10. Explore FKM rubber, leather, fabric, and silicone bands. Learn about the new Series 10 sizing.

Upgrade your watch with the AlphaPremier Double-Pass Military-Style Strap. Crafted from silky-smooth nylon, built for comfort & durability. Available in 30 colors!

Learn how to install your BluShark Apple-compatible watch strap with this easy step-by-step guide. Get the perfect fit and secure connection every time!

We love it when the best ideas come from our customers. One recently reached out looking for a very specific watch strap, but it was something we didn’t have in our store at the time. They needed a rubber strap with OEM-sized quick-release fat spring bars that could be easily swapped out without damaging the strap. So, we got to work and began our search for the best solution.  The Result?

Want to refresh the look of your Apple Watch but bored with the usual options? With Apple Watch Adapters, you can use any two-piece watch strap designed for mechanical watches on your Apple Watch. Just follow a few simple steps, and when you're ready to upgrade your style, we've got you covered with straps, adapters, or pre-made options with adapters already installed!

Inspired by the unique texture of shark skin, the Shark Skin FKM Rubber Two-Piece Watch Strap brings the same sleek and hydrodynamic feel to your wrist. While it doesn’t replicate the sharp contrast of a shark’s skin, its lightweight, flexible design nods to the adaptability and efficiency of a shark’s anatomy, offering a comfortable fit for everyday wear or high-performance activities. If you're searching for a durable FKM rubber watch strap, this is a top choice that combines flexibility with strength.

Recently, we’ve had quite a few customers ask how to find straps for watches with odd lug sizes like 19mm or 21mm. While these sizes aren’t as common as 18mm, 20mm, or 22mm, there are still ways to make it work.

With winter on its way, it’s time to get your watch ready for the colder, wetter, and more adventurous season ahead. Whether you’re skiing down snow-capped mountains, hiking icy trails, or simply trying to stay stylish while navigating the slushy streets, our FKM Rubber and Nylon straps have got you covered. Here’s a look at why these straps are perfect for winter and which collections you’ll want to have on hand.

So, you just got a new watch, maybe for the holidays, a birthday, or as a gift to yourself, and you're not exactly sure how to install your new strap or, more importantly, what to do with all the extra strap length once it's installed. No worries! We'll explain exactly what to do in this step-by-step guide on attaching a pass-through watch strap to your watch.