Jeff Y.
Comfort & quality level is unmatched!
Greg W.
I love these AlphaPremier straps. The polished hardware nicely matches my watch case and the strap is surprisingly smooth and soft, but strong. It really steps the classic NATO-style strap up a class.
Joseph A.
I ordered this band because the grey bond strap in 24mm was out of stock.It seems to be a very well made strap.Time will tell if it holds up.Blushark straps have a lifetime warrenty.Great selling point.
Gregory D.
I have bought a number of straps here - -- always top quality.
Grant W.
Absolutely love the BluShark Alphapremier nato strap. Best nato I have experienced.
Donald S.
Quality is average. Shipping is the worst! I won’t order from this company again because of the horrible shipping!
Customer service is non existent!
Won’t do business with this company again! Do not recommend!
Ahmed K.
The quality is solid and it lives up to the hype that the watch bloggers claimed! Shipping is also quick. Will definitely keep them in mind for future purchases
David F.
Quick delivery great color good price
Karl L.
Another cool strap for my Lunar Pilot. Looks and feels great.
William C.
Beautiful material !
James D.
Being a repeat customer with BluShark, I already knew what to expect. The fit, finish, and overall quality of their Nato straps is fantastic. The wide variety ensures that anyone will find a strap to fit their needs. I have six straps in the rotation now, some for years, and they have held up well over time.
Samuel T.
Softer, supple, smooth, shinier, and adjustable keeper makes this strap above the normal NATO strap. My only question is, whether is the strap more durable. Only time will tell.
Hector G.
Use the Black Friday discount to get this beauty. My Omega looks so much better with it than with his original rubber/silicone strap. It is also more confortable and durable as well.
Mark E.
Great strap.. own several…
Mark E.
Great strap , own several..
Joseph A.
I absolutely enjoy the NATO strap. Blue Shark makes some of the most fenomenal products for watches. I enjoy my time piece a greater amount due to the augmented look and feel of the watch strap.
Chad J.
Not as I’d hoped for. Over all it’s a very well made and very comfortable strap. I’ve not had long enough to see how it will hold up. One of the reasons I purchased this particular strap was looking at the pictures it looked as though the buckle was one piece and that was a huge selling point for me with any nato strap and I have quite a few. From the cheap to mildly spendy. None as comfortable and nice looking as the premier. The disappointment comes from the buckle and the fact is has a spring bar for the retainer. Some of the pictures on the site show the buckle with holes and others do not and I don’t recall a description of that in the straps.
Mark E.
great strap for my modded SKX007
Patrick M.
I have swapped it around on four different black dial watches, including a Batman. Nice strap, very good quality and bang for the buck.
I would really like to see a single pass strap with the same qualities as the NATO's.
Artur P.
Very well built, very good finishes, excellent hardware. Very comfortable to wear. Nice and original presentation. Good job!
Dustin G.
I've been using the AlphaShark straps for a while and thought they were great. But this AlphaPremier line is way better even. Thinner, more supple, even more comfortable. So good I don't even want to wear my AlphaShark straps any more!
Tyler T.
I own several straps from BluShark - this is one of the most recent additions - exceptional hand-feel on this band; very smooth and "soft" to the touch - at 1.2 mm, easily fits my '67 AOPA 806 - VERY happy with this strap, and would strongly recommend to anyone in the market for a NATO - subtle off-set stitching on the edge is perfect
James K.
Fits perfectly and great quality. Goes amazingly with the watch
Anthony M.
Great quality. Slightly longer than expected. Would recommend.
Alexander A.
Loved it so much, I bought 2 more
Paul F.
Love the look. So much better than typical NATOs.
Edward D.
Gŕeat quality. I bought cheaper straps but they do not last. I will by these again.
Anthony L.
Very satisfied with the quality of the strap, buckle solid and nicely sized, the strap material was smooth and silky to the touch, but also super strong, very comfortable on the wrist. Also the carry pouch included was a nice suprise, great for storing my steel bracelet. Shipping to AU was slow, but no fault of BluShark, cargo worldwide is backlogged dealing with the current health crisis. Overall a perfect match with my Tudor BB.
Paul P.
The strap was easy to get on my watch. It looks & feels good.
Brian G.
Wonderful strap. Silky smooth. Great hardware. No complaints.
Maria R.
Beautiful bands! I want to get more! My boyfriend loves them! :)
Kris S.
Sharp, black strap that goes great with black omega.
Michael L.
Great looking and comfortable. Smooth look, like a silicone band from a distance. I use curved spring bars on all NATOs. Not quite as stiff as an alpha but not flimsy. Holds my fairly heavy Mark 40 in place. I like that the buckle frame is a solid piece, not attached with a spring bar.
Hector M.
Top notch straps!
Henry B.
Very soft and comfortable.
Michael M.
Great strap! Light, comfortable, with a low profile tuck bulge.
Pedro Juan V.
Excellent quality and very good service.
Scott C.
The quality of the band is as nice as my Omega. Top notch material, but they run small, if you want material left over to tuck back into the holder, like most people like to wear nato straps and you have a wrist over 7.5 inches, these are not the bands. They need an option for an extra size up in material, just a little bit more, like 1/4 inch. Also, there is no consistency in the length of bands across the board.
Jeremy T.
These are the smoothest and most comfortable nylon straps I've seen yet. Their sheen gives them a dressier look. The hardware is solid and choosing between polished and brushed is a nice touch, that'll ensure your new straps fits your timepiece perfectly. I personally bought multiple models and transformed a few into single passes, for an even thinner and sleeker NATO.
Quentin T.
Excellent communication from the team and amazing product. It really brings my old Hamilton Khaki back to life and the strap is beautiful and super confortable. Thanks to all the team at blushark and I can't wait to order another one ;-)
Daniel Q.
I've been a BluShark customer for a while, owning a bunch of the original straps, an Orca, and an AlphaShark. The Original has always been my favorite from BluShark, but I started looking elsewhere because I like longer NATOs that have a few extra inches I can tuck into the keepers.
I decided to check out what BluShark was offering for Black Friday/Cyber Monday and I saw they now have the AlphaPremier straps. The AlphaPremier strap is thin, soft, pliable, and comfortable. For the Cyber Monday sale, I was able to get 3 for the price of 2 plus an additional 25% off, which ended up being $54. That's an awesome deal for these NATOs!
There are two things I think BluShark can improve. The holes go too far towards the end of the strap and I don't think they need that many. You would need to have something like a 10 inch wrist to use the last hole on these. The other thing that could be improved is to offer the AlphaPremier in a longer length or multiple lengths, like a 11.4" (standard) and a 12.4" (long). I like having extra couple inches of strap to tuck into the keepers.
I have 7 inch wrists and there's only about 1 inch to tuck in. As I mentioned earlier, this is the reason I started buying from other brands instead of buying more BluShark Originals. If BluShark offered different lengths, or a longer strap, this would be the perfect NATO. People that want a shorter one could cut it and people that want the longer strap would have it.
Christopher T.
It's comfortable and looks great, but a few weeks of daily use and it looks like it's starting to fray where the strap has to be folded.
JOSE D.
Great quality and feel.
Aleksandar P.
Really satisfied with quality and build of the strap, amazing!
S H.
Soft as can be and feels like it’ll last forever.
Chris H.
I’ve never bought any nato straps before but I’m glad I can just have one and not worry about it breaking on me. The material is soft, silky and robust. Can’t wait to spend many more years with this strap!
William K.
A nato on a Panerai Luminor?? Yes for real! The AlphaPremier - Stealth Black Watch Strap was a whim for me to try. Wow I’m glad I did. It’s really soft, feels luxurious and looks like it belongs with it. The high polish hardware looks perfect with it and feels like an equal quality. I’m shocked I have never seen a nato on a Luminor before. Try it, you’ll love it.
Ron W.
Great band! Material is soft and non abrasive and looks less utilitarian than other NATO straps I've owned.
Nick N.
Better than OEM omega nato strap.
Alexander Z.
BluShark as a company and the products they sell are excellent. After admiring the great pictures that people had submitted, I made the plunge. I bought 3 straps for a few watches I own. All of them are large and heavy (Rolex Sea Dweller, Rolex DeepSea and a great Tag). I found that the Alpha Shark Ultra Luxury straps are too soft and too slippery. I do a lot of kiteboarding and surfing and am in the water all the time. After every wave or jump I was having to rotate the watch back into position or having to slide the strap back into the keepers.
If you are in the water a lot stick to the Alpha Shark. A way better option.
Sebastian S.
Didn't expect it to be so soft and smooth. Makes my cheap Seiko 5 feel like a million bucks.
Jon s.
I find this strap very comfortable. The texture is very different from other NATO straps . The quality seems to be solid, however I am not very hard on straps. I would definitely buy again
Douglas P.
Love the slick look and smooth comfort of the strap it enhances the look of my watch. Will be purchasing more straps great product.
Alberto B M.
Very happy with it. Thank you!
Brian D.
Bought a military watch (1991 CWC G10) to remember my son who recently passed away, and have finally found the perfect strap for this after trying many inferior ones. The feel and the look are excellent. I will only be buying my straps from Blushark from now on. UK buyer
Robert A.
As expected. Top quality, and the supercompressor looks great on it.
David W.
Like it... would buy again
James T.
Very nice strap! I am pleasantly surprised with the quality. The price is a little high, but it’s not a dealbreaker for what you get. Fits pretty well on my 6.75 in wrist.
Daniel K.
Very nice strap, comfortable to wear all day long.
Samuel B.
Love the band. Would like to see greater color choice of Premier bands in 18mm though.
Everything else is great. Thanks!
Brandon O.
Shout out to BluShark, I recently ordered a Alpha Premier Strap for a special electronic component for the bluetooth power assist for my wheelchair. The component acts as a on off control, watch etc. Though it came stock with a junk silicone band which wasn't at all comfortable for wear. I began to look at alternative bands and in my search discovered BluShark NATO Straps. I couldn't be happier with my selection of the Alpha Premier the quality is phenomenal, the look is stunning, and the comfort factor in wear couldn't be better. Thank you to Joe and the BluShark Team
Karl S.
I have bought at least 6 straps from you guys and the quality is there.
Khalid S.
These are the softest ones from
The whole line, I highly recommend, hopefully they add more colors
Gianluca D.
Very soft nylon, beautiful metal pieces
Chuck W.
Very pleased so far. I bought this band to replace one that came with the aftermarket conversion lugs for my Suunto. Much more comfortable than the one that came with the kit. I will be ordering more for other watches.
Roberto A.
Ordered 10 straps! I dont know why this one doesnt fit my small wrist while the rest fits perfectly
Eric H.
this Nato strap was going to be on my omega Speedmaster Automatic but after only one time the holes started to go out of shape and the buckle holes are to big
Everett C.
Just got this to replace my Original BluShark strap. The Alpha Premier is a lot more comfortable for me. Also, I had to cut back on the length of the strap (since I have smaller wrists) but did not find any issues after tucking the excess in. The look of this strap is overall impressive!
Jeffrey V.
Great strap. Thin, smooth and great feel on the wrist.
Arrie A.
Wow!!
Very Smooth,,thin and shiny.
Very nice looking Nato Strap.
Rafal C.
Very good quality.
Dennis B.
I own a few NATO watch straps. I had no Idea how far and away in quality and comfort these Blushark straps are in every way. I recently purchased the Alpha Shark in Black and it doesn't get any better than the Alpha Shark. Very Very Pleased.
D Burbank. Van Nuys CA.
O.U. B.
You guys are watch strap crack dealers, and the new AlphaShark Premier is pure dope...
So I originally bought 2 original BluSharks for my two EDW Citizens...
Then you brought out the AlphaSharks so I bought two for my newer Citizen and my new ArmourLite.
Then you brought out the AlphaShark Premier - bought two for my newer Citizen and the same ArmourLite. When I just got them, I thought they were to thin and flimsy, but so far, no buckling / folding near the pins and lugs of the ArmourLite (a brick of a watch that weighs 6 ounces before the strap), and it's so soft I literally forget I'm wearing a 24mm NATO strap with a 6 ounce watch attached...
Pure watch strap dope!
Haydn G.
Silky smooth. Nice strap.
Nicanor M.
Best nato strap. Love it!
Mike
For 7 inch wrist the strap is too long and has too many holes – they are visible when folding the strap.
Quality is there but it’s not a strap for me, need to downgrade to Original BluShark which suits way better my wrist, huge pity!
Lamar C.
Once again, you guys hit it out the park! I love the softness of the weave and the quality of the material. I’m looking forward to more colors in the Alphapremier line
C K.
Excellent quality. Very long in my opinion. 7.5 wrist, 20mm strap with a divers watch and I am folding quite a bit and also folding it under the keeper where a buckle hole is..
Would prefer 1/2 inch shorter and two less buckle holes.
The material is fantastic, good work.
Aaron E.
Fantastic strap. Excellent quality and a silky smooth feel. Thanks for making this is available in 24 mm. I will purchase other colors of Alpha Premier straps as they become available in 24 mm.
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