AlphaPremier - Coffee - BluShark Straps
AlphaPremier - Coffee - BluShark Straps
AlphaPremier - Coffee - BluShark Straps
AlphaPremier - Coffee - BluShark Straps
AlphaPremier - Coffee - BluShark Straps
AlphaPremier - Coffee - BluShark Straps
AlphaPremier - Coffee - BluShark Straps
AlphaPremier - Coffee - BluShark Straps
AlphaPremier - Coffee - BluShark Straps

AlphaPremier - Coffee

BUY 2 STRAPS GET 1 FREE

Discount applied automatically at checkout

Regular price$37.00
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Premium Materials, Built to Last
• Ultra-durable, premium seatbelt weave nylon
• Secure hold with reinforced stitching & stainless steel hardware
• Breathable, lightweight, and quick-drying for all-day comfort

Finding the perfect strap or accessory for your watch can greatly enhance comfort and style. Our sizing guides help you measure your watch accurately, ensuring the best fit. Whether you have a traditional watch or an Apple Watch, we provide step-by-step instructions to determine the ideal strap size and watch lug width. With these guides, you can confidently choose the perfect straps and accessories to enhance your watch.

Watch and Watch Strap Measurements Sizing Guide

• Traditional Watch Instructions:

1) Open Our Sizing Guide Here. Download Here

2) Print File. In print options dialogue box, uncheck any “shrink oversized pages to fit” or “fit to page” boxes. *IMPORTANT!*

3) After printing, test the accuracy by measuring the “one inch” test strip with a standard ruler.

4) Cut off the inch ruler from the side and wrap around your wrist to determine your wrist size.

5) Hold your watch with the lugs framing the blocks below to determine your lug width. There should be no gap or overlap.

Lug Width Measurement:

To determine your lug width, print the BluShark Watch Sizing Guide in step-1 and place your watch on the measuring blocks located on the bottom of the guide. 

 

• Apple Watch Instructions

1) Open Our Apple Watch Sizing Guide Here. Download Here

2) Print File. In print options dialogue box, uncheck any “shrink oversized pages to fit” or “fit to page” boxes. *IMPORTANT!*

 

3) Cut out the tool. Position the wider end where you would wear a watch. For a more accurate measurement, you can use a piece of tape to hold the wider end in place.

 

 

 

 

4) Wrap the tool around your wrist, keeping it in place. Make sure the tool feels snug and doesn’t slide up or down.

 

 

 

 

5) Note the inch number the arrows point to – that’s your band size.

 

 

 

 

 

6) If the arrows land between two measurements, choose the smaller of the two numbers closest to the line.

 

 

    Adapter Measurement:

    To determine which size adapter you need, use the following guide:

    If your Apple Watch is 42mm, 44mm, or 45mm, you’ll need an adapter that measures 22mm.

    If your Apple Watch is 38mm or 40mm, you’ll need an adapter that measures 20mm.

    If you have a 41mm Apple Watch, choose the 20mm adapter.

     

    Width
    Hardware
    • In stock, ready to ship
    • Backordered, shipping soon

    A premium watch deserves a premium strap. Simple as that! AlphaPremier is BluShark's top-tier nylon watch strap, crafted to give any watch a more refined, polished look, perfect for formal events or everyday wear. It's designed for those who demand both style and performance.

    Color Details: The Coffee watch strap perfectly captures the comforting warmth of an early morning ritual. Featuring a deep, earthy brown accented by a subtle hint of dark maroon, it instantly brings to mind quiet dawns, the aroma of freshly ground beans, and that first perfect cup before starting the day.

    Why Choose AlphaPremier?

    • Seatbelt Weave: Made with a premium seatbelt weaved nylon, providing superior durability and a smooth, silky feel that’s both strong and comfortable.
    • Silky-Smooth Comfort: Crafted from 1.2mm thick nylon, delivering an ultra-soft yet durable feel.
    • Accent Colors: For our multi-colored straps, polyester may be used for the accent colors, ensuring a durable and vibrant finish. The base material used is always premium nylon.
    • Refined Design: Features a sleek profile, a sliding keeper, and substantial deluxe hardware for a polished look.
    • Double-Pass Military-Style Design: This strap uses a durable double-pass pass-through design, adding strength and security.
    • Unmatched Quality: Designed by watch enthusiasts, for watch enthusiasts—because we know what makes a great strap.

    AlphaPremier Specs:

    • Collection: BluShark’s highest-quality nylon watch strap
    • Color: Coffee Brown
    • Material: 1.2mm silky-smooth nylon with seatbelt weave
    • Hardware: Premium buckle with flat keepers
    • Length: 290mm (11.4 in.)

    So well made, we guarantee it for life.
    Make a statement. Be a little more Alpha.

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      Frequently Asked Questions

      Customer Reviews

      Overall rating: 4.7 / 5 from 1054 reviews.

      Customer photo review of AlphaPremier - Bengal Tiger

      Only the best Nato straps for my Seikomods. That's the Blushark brand. The best.

      AlphaPremier - Bengal Tiger

      Great watch strap!!! Makes my watches look new!

      AlphaPremier - Scout

      Customer photo review of AlphaPremier - Vintage Bond

      I tried the AlphaPremier, AlphaShark, and Orca. The AlphaPremier is my favorite. I Like how thin it is while still feeling strong and somewhat rugged.

      AlphaPremier - Vintage Bond

      The buckle is not straight and creates an asymmetrical closure. Also, the hole that the buckle attaches through is already ripping, even though the watch is not tight. So I am disappointed with the quality.

      AlphaPremier - Stealth Black

      Store owner replied: Hey Phil, Really sorry to hear that you received what sounds to be a strap with some manufacturing issues. If you haven't reached out to our support team already, please do respond here and we can get you a free replacement strap.

      Feels like a million bucks on your wrist! Supple, luxurious and drapes perfectly. Puts every other nato strap to shame!

      AlphaPremier - Navy & Orange

      Customer photo review of AlphaPremier - Bond 2021

      When you build some of the best modwatches, you need the best NATO straps on the market. There is no substitute for a BluShark NATO strap.

      AlphaPremier - Bond 2021

      Probably the best pairing for my Orient watch, the newest mako 40 with the green dial. Love it

      AlphaPremier - Koala

      The perfect strap for my scurfa, looks amazing sizing is great and feels good against the skin

      AlphaPremier - Ocean Blue

      Fit and finish were excellent. The strap texture was smooth and soft for Nylon. I wear NATO straps almost exclusively and this is in the top 3. I’d highly recommend these to anyone.

      AlphaPremier - Ocean Blue

      Customer photo review of AlphaPremier - Stealth Black

      The strap materials feel very nice and wear comfortably. My one complaint is that after about a week of wear, the strap hole that fits me best has begun to stretch noticeably which is negatively impacting the fit of the strap. I was surprised by this because I don't believe I was wearing it overly tight.

      AlphaPremier - Stealth Black

      This is a beautiful strap and now that I have it, I don’t know if I have a watch nice enough for it! (LOL) I guess I need to do something about that ;) As usual, great quality and style from BlueShark.

      AlphaPremier - Silver Fox

      These straps are so comfortable. I can wear them all day every day.

      AlphaPremier - Ocean Blue

      Let me just say, this company is the first ever to go back thru my orders in a day, and apply their buy two get one free sale to an item I bought, even though I made multiple transactions. BluShark is awesome.

      AlphaPremier - Vintage Bond

      Customer photo review of AlphaPremier - Bond

      I honestly forget that I even have a nato on the alpha premier the comfiest strap I own

      AlphaPremier - Bond

      I am extremely happy with my AlphaPremier strap. This is my second strap from BluShark, and the first one has been worn daily for the past 2 to 3 years and still looks excellent.

      AlphaPremier - Ocean Blue

      The seat-belt weave nylon is my favorite BluShark material, and the Bond 2021 color scheme is perfect.

      AlphaPremier - Bond 2021

      Customer photo review of AlphaPremier - Bond 2021

      I know it’s not the same color but these straps are my go to!! I only really wear metal bracelets for formal occasions so I wear these straps all day and everyday

      AlphaPremier - Bond 2021


      Recently viewed

      Customer Reviews

      Overall rating: 4.7 / 5 from 1054 reviews.

      Customer photo review of AlphaPremier - Bengal Tiger

      Only the best Nato straps for my Seikomods. That's the Blushark brand. The best.

      AlphaPremier - Bengal Tiger

      Great watch strap!!! Makes my watches look new!

      AlphaPremier - Scout

      Customer photo review of AlphaPremier - Vintage Bond

      I tried the AlphaPremier, AlphaShark, and Orca. The AlphaPremier is my favorite. I Like how thin it is while still feeling strong and somewhat rugged.

      AlphaPremier - Vintage Bond

      The buckle is not straight and creates an asymmetrical closure. Also, the hole that the buckle attaches through is already ripping, even though the watch is not tight. So I am disappointed with the quality.

      AlphaPremier - Stealth Black

      Store owner replied: Hey Phil, Really sorry to hear that you received what sounds to be a strap with some manufacturing issues. If you haven't reached out to our support team already, please do respond here and we can get you a free replacement strap.

      Feels like a million bucks on your wrist! Supple, luxurious and drapes perfectly. Puts every other nato strap to shame!

      AlphaPremier - Navy & Orange

      Customer photo review of AlphaPremier - Bond 2021

      When you build some of the best modwatches, you need the best NATO straps on the market. There is no substitute for a BluShark NATO strap.

      AlphaPremier - Bond 2021

      Probably the best pairing for my Orient watch, the newest mako 40 with the green dial. Love it

      AlphaPremier - Koala

      The perfect strap for my scurfa, looks amazing sizing is great and feels good against the skin

      AlphaPremier - Ocean Blue

      Fit and finish were excellent. The strap texture was smooth and soft for Nylon. I wear NATO straps almost exclusively and this is in the top 3. I’d highly recommend these to anyone.

      AlphaPremier - Ocean Blue

      Customer photo review of AlphaPremier - Stealth Black

      The strap materials feel very nice and wear comfortably. My one complaint is that after about a week of wear, the strap hole that fits me best has begun to stretch noticeably which is negatively impacting the fit of the strap. I was surprised by this because I don't believe I was wearing it overly tight.

      AlphaPremier - Stealth Black

      This is a beautiful strap and now that I have it, I don’t know if I have a watch nice enough for it! (LOL) I guess I need to do something about that ;) As usual, great quality and style from BlueShark.

      AlphaPremier - Silver Fox

      These straps are so comfortable. I can wear them all day every day.

      AlphaPremier - Ocean Blue

      Let me just say, this company is the first ever to go back thru my orders in a day, and apply their buy two get one free sale to an item I bought, even though I made multiple transactions. BluShark is awesome.

      AlphaPremier - Vintage Bond

      Customer photo review of AlphaPremier - Bond

      I honestly forget that I even have a nato on the alpha premier the comfiest strap I own

      AlphaPremier - Bond

      I am extremely happy with my AlphaPremier strap. This is my second strap from BluShark, and the first one has been worn daily for the past 2 to 3 years and still looks excellent.

      AlphaPremier - Ocean Blue

      The seat-belt weave nylon is my favorite BluShark material, and the Bond 2021 color scheme is perfect.

      AlphaPremier - Bond 2021

      Customer photo review of AlphaPremier - Bond 2021

      I know it’s not the same color but these straps are my go to!! I only really wear metal bracelets for formal occasions so I wear these straps all day and everyday

      AlphaPremier - Bond 2021