Probably my favorite nato strap I own now! The silky nylon is perfect and I love the color! Looks great on my Explorer!

I love these AlphaPremier straps. The brushed-finish hardware has just the right lustre and the strap is surprisingly smooth and soft, but strong. It really steps the classic NATO-style strap up a class.

Great quality and perfect at wrist

It goes great with my Hamilton Khaki Field Mechanical. It is very, very soft, yet durable. I wear it quite often. The only down side I have found is that it holds water for a long time if it gets wet, due to its dense weave.

I have tried cheaper nato straps in the past and was not a fan. However this nato strap is of wonderful quality, and looks superb. It has completely changed my mind on nato straps. I am a big fan of this strap.

Wonderful straps. One area where the quality could be improved is to eliminate the spring bar of the buckle and make it a single solid piece. The rest is alright.

I recently had my vintage 1973 Omega Seamaster serviced and I wanted to get an appropriate wrist band for it. BluShark is reasonable priced, so I purchased the 3 for 2 sale. The lugs on the Seamaster are fairly close to the watch body, so I was worried about the fit. I bought 2 Slim and a Premier strap, each 1.2 mm thick. All 3 straps work, the Slim straps slide on easier because of the material. I almost exchanged 2 straps because of the colors I selected, but I didn't. Battleship Grey is a nice neutral color and brings out the dial and the James Bond stripes complements the black bezel as well as darker clothings. I am well pleased with BluShark, Thank you

It is a nice band, a little glossy for my taste but it goes well with the watch. Quality is top-notch and the hardware is impeccable.

Best sports strap I've tried yet. Fluco Nautilus. Ordered another one in a different color. The Cordura straps are stellar as well

I've been a BluShark customer for a while, owning a bunch of the original straps, an Orca, and an AlphaShark. The Original has always been my favorite from BluShark, but I started looking elsewhere because I like longer NATOs that have a few extra inches I can tuck into the keepers. I decided to check out what BluShark was offering for Black Friday/Cyber Monday and I saw they now have the AlphaPremier straps. The AlphaPremier strap is thin, soft, pliable, and comfortable. For the Cyber Monday sale, I was able to get 3 for the price of 2 plus an additional 25% off, which ended up being $54. That's an awesome deal for these NATOs! There are two things I think BluShark can improve. The holes go too far towards the end of the strap and I don't think they need that many. You would need to have something like a 10 inch wrist to use the last hole on these. The other thing that could be improved is to offer the AlphaPremier in a longer length or multiple lengths, like a 11.4" (standard) and a 12.4" (long). I like having extra couple inches of strap to tuck into the keepers. I have 7 inch wrists and there's only about 1 inch to tuck in. As I mentioned earlier, this is the reason I started buying from other brands instead of buying more BluShark Originals. If BluShark offered different lengths, or a longer strap, this would be the perfect NATO. People that want a shorter one could cut it and people that want the longer strap would have it.

As always I'm very happy with this purchase from BluShark. I bought a bunch of these a while ago for summer as they are much more comfortable than any bracelet. Thanks Joe! Worth mentioning that this alphashark is softer than some of the other traditional styles. Although it's not a problem, please keep this in mind if your watch case is large or heavy.

Great Product! Very High Quality Material and Design ! Fast Delivery! Highly Recommended!

Really nice ! Extremely well made . High end feel

I really, really dislike natos. I’ve tried quite a few and never settled on any. After seeing some pics in different watch groups I decided to give the premier a try and damn am I happy. It’s nice and thin, feels sturdy, and looks very high quality. This is probably the only NATO I’ll wear

Great band.

Decent strap. More for dressier occasions as the material is kind of shiny. Also isn't very thick and stretches a bit

Soft and feels beautiful. Slim and nice.

This happened after 2 days of wearing

Fabric, seams, and finishes above expectations! Really fine nato straps

I got very excited when I received an email form BluShark and their new product line – Alfa Premier. It was something I was really looking forward as I was already a big fan of the basic line of BluShark straps. I have a lot of NATOs from different brands and different price points. My aim is to give an honest review of the product for the buyers and the producer. I decided to spend some time to gather thoughts from my personal perspective I hope this brings value. Fabric is soft a very well executed (wow!) but… after a few hours I realized that it started to deform - that never happened with the basic strap (see the photo as comparison). High quality product has durability in a first place, there is a risk that this will not look good after a few months. I guess that was the case in Alfa Slim version. It would be perfect if the fabric would be something between basic strap and this one. Hardware is noticeably better than in the basic strap, however 20mm shouldn’t have the same thickness of the metal lugs as the 22mm version - it just looks too chunky e.g. with a Speedmaster. Ergonomics are the biggest issue here. The strap is way too long and has too many holes (especially the 3 last ones) which results in a hole in the middle of the place where I fold the strap which then goes back almost to the buckle which creates 4th layer of strap. I haven’t those issues with the Original BluShark (comparison in the photo attached). Other issue is the location of the metal lugs – there is not enough space for the watch between them and again Original BluShark does not have that issue as it has more space. Esthetics - the color is just spot on! I love it, maybe the finish isn’t perfect everywhere but that is minor thing – it’s a good quality product! Overall, I think I will go for a refund as this product is not suitable for my 7 inch (17,8 cm) wrist, huge pity. If you are on the larger side like 7,5 – 8 inch wrist then you should try it quality is there!!

Buy one, or ten! I have a few of the other BluShark NATO's, as well as other brands. These ones are worth the extra money... So far this is my favorite, and I have tried many. Easily the nicest I own overall. The only minor thing I noticed (which isn't an issue for my 7+ inch wrist) is that they seem extra long, which could be a problem for people with smaller wrists, as I am on the third smallest of 11 holes.

The new Alpha Premier straps are simply superb. This is the best nylon strap I've ever worn. The best buckle on the market hands down The battleship grey is the perfect grey to pair with a black dial watch!